Senior Director, Product Marketing
October 2016 – Present
I lead the global product marketing function. My team and I drive business impact across a range of go-to-market marketing responsibilities that span the Nintex Workflow Platform. Core product marketing focused on crafting the narratives, content and go-to-market for the company’s full portfolio of product capabilities. Platform marketing that supports sales and partners through customer evidence, competitive and marketplace intelligence, thought leadership, and technical product marketing deliverables like compelling product demos. Audience marketing that defines and executes go-to-market strategy into a range of use cases, ecosystems (Salesforce, Microsoft, etc.), industries, functions, and roles, including the Nintex Connect technical user community. The team partners closely with product management, sales, and channels orgs to help define and influence business value props, product roadmap and support customer success. Directly supervise an eleven-member team of product marketing managers.
Senior Program Manager, Office 365 Information Protection
May 2016 – October 2016
Focused on the end-to-end content encryption capabilities of Office 365, including Office 365 Message Encryption (OME) and Information Rights Management (IRM) which are powered by Azure Rights Management Services. Responsible for crafting the value proposition to deliver new product experiences aimed at helping customers safeguard their sensitive content and communications in Office 365 across Exchange Online and SharePoint Online. Owning the full lifecycle of designing, driving project execution, facilitating customer adoption and serving as a passionate evangelist for these technologies. Partner closely with engineering groups across the Application and Services Group and the Cloud and Enterprise division to “light up” powerful end-to-end scenarios for protecting email communications or documents through Office client apps, Office 365 services and Azure information protection offerings.
Director Product Marketing, Office 365 Deployment and Usage
February 2014 – May 2016
Headed the Office 365 Admin Service Communications and Readiness team which focused on enabling customer success by empowering the Office 365 admin through actionable communications and confidence building readiness. Areas of responsibility centered on critical post-sales, “run state” experiences, including service incident management, change management, service communications, roadmap (roadmap.office.com) and readiness for Office 365 customers, partners and the Microsoft field. Established data-driven marketing processes with product usage telemetry, measurements and reporting for admin service communications. Directly supervised a five-member team of product marketing and operations managers, as well as a number of operational vendor resources.
Group Analyst Relations Manager, Commercial Communications
May 2013 – January 2014
Led the team that develops the strategy and executes the company’s industry analyst relations programs for the Microsoft Office business. Drove meaningful engagements with top technology analysts from firms like Gartner, Forrester Research, and IDC, representing Microsoft’s market leading productivity applications and services, including Microsoft Office 365, Exchange, Lync (now known as Skype for Business), Yammer, SharePoint, and OneDrive for Business. Interfaced with the Applications and Services Group to deliver analyst insights and marketplace intelligence back into product planning and go-to-market strategy development. Supported commercial sales through infusion of industry analyst research and engagement with enterprise customers and partners. Directly supervised three-member team of analyst relations managers and manage agency support resources.
Sr. Product Marketing Manager, Office Technical Marketing
October 2012 – May 2013
Drove product marketing for Microsoft OneNote and several incubation Microsoft Office consumer services. Served as subject matter expert responsible for core product content development, positioning and messaging, competitive analysis and sales tools development. Helped define product narrative for new the modern Office applications in the Windows Store (now known as Office Universal apps). Worked with outbound marketing, business planning, public relations, and other cross-functional teams to execute go-to-market strategy. Partnered closely with engineering to define product roadmap and feature prioritization. Delivered training to Microsoft field and partners around product value proposition.
Director of Product Marketing
February 2012 – July 2012
Responsible for developing strategy, driving execution, and delivering results across a full spectrum of marketing responsibilities for the company’s leading cloud computing service, Skytap Cloud. Areas of focus included quarterly product launches, core product content development, competitive intelligent, sales enablement, and customer reference development. Partnered with product management and engineering to identify new product innovation opportunities and feature development prioritization. Established weekly sales and sales engineering training program, which included developing program calendar, driving content development, and training delivery. Successfully launched Skytap SmartClient leading core product development, press/analyst briefings and field training.
Group Product Manager, Exchange Partner Marketing
May 2010 – February 2012
Led marketing, sales, and technical readiness programs, as well as formulated go-to-market strategy for the Microsoft Exchange partner ecosystem across the over 640,000 member Microsoft Partner Network. Drove program execution through scale customer engagement engines and Microsoft subsidiaries. Developed social media communications campaign and served as spokesperson for Exchange partner community. Spearheaded significant revamp and rebranding of Unified Communications competency program resulting in renewed focus on Exchange partner ecosystem. Managed planning and launch execution of the HP E5000 (new product category jointly developed with Hewlett-Packard) and the Exchange ActiveSync logo program (certification program for mobile email device manufacturers and mobile operators, including Apple and Nokia). Directly supervised three member team organized by partner types, i.e., Exchange resellers, system integrators, ISVs, and hardware partners.
Senior Technical Product Manager, Exchange Product Management Group
January 2008 – April 2010
Responsible for product management and marketing of the archiving and e-discovery workload of Microsoft Exchange Server and Exchange Hosted Archive. Formulated workload positioning and messaging. Developed sales and marketing collateral in support of Exchange 2010 launch (November 2009) and post launch sustained marketing activities. Defined ISV partner engagement strategy, navigating challenging “coopertition” environment with leading archiving vendors. Served as email archiving subject matter expert in interactions with key customers, media, and leading industry analyst firms. Partnered with product engineering organization to define unique value propositions for future product release milestones. Additionally, led product planning and evangelism activities for Exchange Server 2010 prior to public disclosure. Drove value proposition and vision articulation, positioning and messaging development, and marquee product feature naming research. Partnered across Microsoft Office Division business groups to manage product roadmap and disclosure planning. Created Exchange 2010 positioning and messaging, having conducted world-wide qualitative and quantitative customer research and establishing a new best practice for the organization that was recognized by Senior Vice President of Microsoft’s global marketing organization. Collaborated with public relations to drive Exchange 2010 reviews tour netting very positive coverage in leading IT publications.
Senior Product Manager, Security and Access Product Marketing
July 2005 – December 2007
Drove product management and marketing of Microsoft Windows Server networking technologies, including TCP/IP, IPsec, Windows Firewall, hardware offload, and IPv6. Developed and executed go-to-market plans for secure networking solutions. Defined overall enterprise networking vision. Launched Windows Server 2003 Scalable Networking Pack, leading development of product messaging, go-to-market strategy, sales collateral, press/analyst outreach, and field training. Built sales and marketing collateral for the launch of Windows Server 2008 (February 2008). Managed product group outreach and coordination with the technical sales community. Managed Scalable Networking partner program comprised of 15 networking device makers and server OEMs. Supported key network-layer security solution campaigns partnering with Cisco, Juniper, and Broadcom. Developed services-driven go-to-market strategy for Windows Server network security solutions, creating business unit best practice process.
Product Manager, Security Business & Technology Unit
March 2004 – July 2005
Managed executive communications for business unit’s vice presidents. Formulated security messaging strategy and speech development for executive engagements, as well as integrated company’s security messaging into other executive presentations, including Bill Gates and Steve Ballmer. Co-created and led cross-group production v-team for Microsoft “Security360 with Mike Nash”, a monthly security webcast. Responsible for establishing show structure, content, and television style format. Led development of executive engagement request process including executive PR image plans, criteria, and process workflow.
Director of Security Response and Senior Security Strategist, eTrust Brand Unit
April 2003 – March 2004
Led cross-functional team responsible for communications and outbound marketing for CA’s security response capabilities. Served as corporate spokesperson for CA’s global security research organization. Directly supervised project management team responsible for security response communications, operational procedures, and premium support services. Continued as brand unit’s leading evangelist for security management solutions. Formalized brand identity of CA’s global security response organization improving awareness with customers, partners, and the media. Spearheaded major redesign of security response web presence; website consistently ranked as most visited CA web property. Led the development of a security alert infrastructure in support of a range of customer services.
Security Strategist, eTrust Brand Unit
April 2002 – April 2003
Leading evangelist and spokesperson for the company’s eTrust brand of security management solutions. Managed relationships with top industry analyst firms and world-wide media. Delivered keynote addresses at several major IT security industry events world-wide. Developed and executed partnership strategy for alliances with Microsoft and Intel. Managed special projects around wireless security, threat management and research, brand unit marketing campaigns, and customer support. Led CA’s security business unit’s participation in Intel Centrino launch, including developing joint go-to-market initiatives. Cited as a leading information security expert in print (e.g. AP, Reuters, Nikkei Business, Information Week, eWeek, IDG), and appeared on radio and television (e.g. NPR, CNN, MSNBC, CBS MarketWatch, Fox News).
Product Manager, Corporate Marketing
April 2000 – April 2002
Responsible for global product and brand management of the multimillion dollar CA antivirus product line. Developed and implemented go-to-market strategy across multiple sales channels, including product development specifications, pricing, competitive analysis, and collateral/sales tool creation. Brand manager for threat management solutions portfolio. Chief spokesperson for CA’s global antivirus research organization. Managed relationships with industry standards and certification organizations. Successfully re-launched product line after four year dormant period, including leading product re-branding campaign. Delivered technical and product strategy training for leading reseller and distribution partners, e.g., Tech Data and Ingram Micro.
Advanced Technology Specialist, Research and Development
July 1998 – April 2000
Member of CTO office’s advanced development team tasked with driving new research and product initiatives. Projects included field development and testing of solutions for AS/400 systems management, enterprise identity and access management, wireless communications, and partner solution integration. Architected hosting infrastructure for 13 joint venture partners located in Asia and managed the implementation team. Designed and developed wireless remote management solution included in CA’s Unicenter.